Organic & Fair
Organic pioneer Bläuel started 30 years ago cooperating with farmers to successfully introduce organic farming into the Mani region in the Peloponnese. Now an additional step has been taken and the olive groves are managed according to Naturland organic principles, which are stricter compared to the EU organic regulations. Their production process is also regulated according to Naturland standards. In 2014, consistent with their pioneering ethos, the Bläuel family-enterprise decided to formalise their long term policy of ethical trade and successfully obtained Naturland Organic & Fair certification. This accreditation is renewed every year after thorough and strict inspections.
As part of this certification seven key principles are followed:
- social responsibility
- ethical & respectful trade relations
- fair prices
- regional supply of raw materials
- collaborative quality assurance
- community involvement
- corporate strategy and transparency
Naturland Fair guarantees fair conditions along the entire value chain, from farmers to the processor to the consumers, who are increasingly demanding an ethical origin for the products they buy.
More information about Naturland Fair can be found here.